TV commercials
Broadcast spots cut to length and timed to the edit, with the control a 30-second window demands.
A believable, conversational neutral Indian-English voice for TV, radio, and online ads — timed to your edit, persuasive without the announcer-y hard-sell, and priced fairly for where your spot actually runs.
Why the voice matters
A commercial lives or dies on whether the audience believes it. The wrong voice — too slick, too loud, trying too hard — and people tune out the moment they sense they’re being sold to.
I read advertising the way the best ads sound now: like a person talking, not a megaphone. Having spent years on the production side, I understand the brief behind the script — the feeling you’re after, the beat the music hits, the second the logo lands — and I deliver a take that makes the spot feel effortless and true.
Broadcast spots cut to length and timed to the edit, with the control a 30-second window demands.
Spotify, podcast, and radio reads that carry on voice alone — no pictures to lean on, so the delivery does all the work.
YouTube, Instagram, and in-feed ads with a natural, scroll-stopping read that doesn’t sound like an ad robot.
Six-second bumpers and skippable pre-roll where the first two seconds have to land or you’ve lost them.
Sale, offer, and seasonal spots with energy and urgency — without tipping into the shouty hard-sell.
The hero film at the centre of a campaign, read with warmth and restraint so the brand feels premium.
Tone
A personal, conversational read that invites the listener in. The bombastic “announcer” voice dates a brand instantly; a believable one sells. I aim for the read that doesn’t feel like advertising at all.
Timing
Years in video and advertising mean I instinctively hit 15s, 30s, and 60s windows, leave room for the tag, and pace to the edit. Send the cut and I’ll time the read to it.
Neutral accent
A neutral Indian-English accent that works for a pan-India campaign and for global brands alike — clearly Indian, but with little regional colour to narrow the audience.
Usage-savvy
I understand commercial usage and licensing, so the quote reflects where your ad actually runs — no vague “buyout” surprises, and no overcharging a small local spot.
Share the script, the spot length, and where it will run — platforms, territory, and for how long. That last part sets the price as much as the read does.
I record a short take of your actual copy — before you commit — so you can hear the tone and energy against your concept.
Recorded and mastered to broadcast standard in my treated Chennai studio, timed to your edit, with alternate takes where it helps.
Files delivered in your format via the platform you prefer. One revision for changes of direction is built in.
New to commissioning voice work? My short guide to writing a brief covers exactly what I need — including the usage details that set a commercial’s price.
How pricing works
Commercials are priced differently from most voice over. The main lever isn’t the length of the read — it’s the usage: where the ad runs (one city, national, or global), on what platforms, and for how long. The same thirty-second spot is a small product on a single Instagram feed and a large one as a national, multi-platform, year-long campaign.
That’s why I won’t post a flat number that would either overcharge a small local spot or undervalue a big campaign. Tell me the spot length and where it’ll run, and you’ll get one clear, fair quote — no vague “buyout” surprises.
Tell me about your spotFAQ
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I’ll record a free audition of your actual copy so you can hear the tone before you commit.