Why Lowball Commercials Are Killing India’s Voice-Over Industry (And What We Can Do About It)
I got another brief this week. A 50-second VO for a commercial (ad), with a 30-second cutdown. Digital advertising. Needed tomorrow. Budget: ₹3,000 flat, no information about usage, licensing, nothing. This is the second time this month from the same agent. The first offer was ₹350 per minute. Both times, I declined. Here’s why this…
